In today’s cloud-driven business landscape, optimising costs while maintaining performance has become a critical challenge. At Cloudlagom, we’ve built our identity around solving this very problem. Let’s explore the meaningful story behind our name and visual identity.

Penguins at Boulders Beach

The Origin of “Cloudlagom”

Our name “Cloudlagom” draws inspiration from the Swedish concept of “lagom” — a cultural philosophy meaning “just the right amount” or “perfect balance.” This principle perfectly encapsulates our mission: helping businesses achieve optimal cloud resource utilisation without excess or shortage.

Cloud waste represents a significant challenge for organisations of all sizes. By embracing the lagom philosophy, we guide our clients toward sustainable cloud practices that align perfectly with their actual needs — not too much, not too little, but precisely what’s required.

King penguin procession

Cloudtrim: Your Cloud Cost Copilot

As our product, Cloudtrim serves as an intelligent companion in your cloud cost optimisation journey. Leveraging advanced AI capabilities, Cloudtrim analyses usage patterns, identifies inefficiencies, and delivers actionable recommendations to eliminate unnecessary expenses.

The product functions as a precision instrument that carefully trims excess cloud usage, resulting in leaner, more efficient operations. Through automated recommendations, detailed cost analytics, and proactive optimisation strategies, Cloudtrim ensures your cloud investments deliver maximum value.

The Symbolism Behind Our Visual Identity

Cloudlagom Cover Image

Cloudlagom Logo

Our Cloudlagom logo features a penguin — a deliberate choice that symbolises remarkable adaptability and efficiency. In nature, penguins navigate extreme environments while maintaining exceptional energy conservation, mirroring how businesses must optimise cloud resources in an ever-changing digital landscape.

The logo’s blue background represents the trust and reliability that form the foundation of our client relationships and cloud solutions.

Cloudtrim Cover Image

Cloudtrim Logo

The Cloudtrim logo incorporates hexagonal elements, shapes celebrated for their structural efficiency and precision. These geometric forms reflect Cloudtrim’s systematic approach to analysing and optimising cloud usage without unnecessary complexity.

We’ve paired this with clean, modern typography to create a professional yet approachable visual identity that reinforces our commitment to seamless cloud cost management.

Betty’s Bay penguins, South Africa

Cloudtrim Brand Identity Elements

  • Logo Design: Three interconnected hexagons in light blue, symbolising strength, integration, and technological innovation
  • Color Palette: Light blue conveys trust and stability, while dark gray/black adds sophistication and reliability
  • Typography: Contemporary sans-serif font ensuring maximum clarity and professionalism
  • Brand Consistency: Maintained across all digital and marketing assets including website, social media, email templates, and print materials
  • Core Values: Efficiency, transparency, and innovation embedded in every aspect of design and functionality

Our Commitment to You

At Cloudlagom, we firmly believe that cloud cost optimisation should be straightforward, efficient, and effective. This philosophy permeates everything from our name and visual identity to our product ecosystem.

Whether through Cloudlagom’s balanced approach to cloud management or Cloudtrim’s precise cost-cutting capabilities, we remain dedicated to helping businesses maximise their cloud potential without unnecessary expenditure.

Join us as we continue innovating and redefining cloud cost efficiency for organisations worldwide.

Thanks to the contributions from Unsplash.
Photo by Casey Allen, Ian Parker, Hc Digital

Written by Vyshnavi Bollu, Product Designer at Cloudlagom.